Business pay for SEO for a few reasons. The most popular reasons include lack of expertise, resources, time and results. Also, to strive for a more cost-effective paid search alternative. SEO does not require any significant upfront investment — and the benefits, if done correctly, are substantial for your business. The higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business.

SEO, also called search engine optimization, refers to strategies that help improve your website’s visibility in organic search results. These strategies range from keyword research, on-page optimization, quality content, to authoritative link building. SEO is an important piece to any online marketing plan and with a well-rounded strategy; websitse can see improved rankings. 

We understand that the first interaction between your business and potential customers will likely occur through a search engine. Building a solid foundation in SEO and investing in it can lead to thriving growth. This initial interaction on a search engine also means exposure to a high-intent audience — these are people who specifically seek an answer, and it’s important that your business provides an answer.

SEO is always growing and changing, Humanitas Marketing differentiates from competitors by using innovative business practices. Online visibility improves with high-impact methods such as catching algorithm changes, focusing on user experience, adopting latest technologies, creating unique content and analyzing results. Those who will benefit most from an SEO online strategy include professional industries such as medical services, real estate, online businesses, restaurants and professionals like architects, lawyers or any sort of house repair service.

Following SEO practices alone does not guarantee good SEO results for your website. SEO is a complex and ever-changing field. Ranking well depends on many factors, including the quality of your content, the competitiveness of your industry, and the effectiveness of your overall marketing strategy. At Humanitas, we strive to use the latest technology and become as effective as possible. The most effective SEO campaigns are the ones run by data, not instincts. Impact analysis provides us with necessary data to understand the outcome of previous steps and how to plan the next steps forward.

The most important organic SEO factors may vary by type of website, industry, and other factors. But they often include keyword research and optimization, creating high-quality content, building backlinks, and ensuring that the website has a user-friendly design and structure.